You need a cornerstone to build a cathedral.
My lecture titled the Basics of Typography is now available on Google Video and can be download to your iPod or Sony PSP. Adobe software (Photoshop, Illustrator, etc.), as well as a host of other software packages for print, the Web, and motion graphics, provide us with a variety of robust typographic tools. However, to be able to take full advantage of them, a rudimentary knowledge of typography and design principles is essential.
In additon, please view the YouTube video on using type as a design element. It beautifully illustrates how type can be a powerful graphic element that both enhances the aesthetic of a design and facilitates the communication of an idea.